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Month: December 2013

Romain Jerome, emotion:response

“I build watches according to principles: attention to detail; watchmaking; and design.”

With these words, Manuel Emch, CEO of RJ-Romain Jerome¬†attempts to explain yet again, the philosophy behind his brand. I sense a feeling of frustration from him, as he continues: “Everything influences me; everything, but other brands.”

I am sitting with Manuel on the edge of the his stand at SalonQP 2013. The Saatchi Gallery, tinged now by recent court case revelations, seemed like the perfect place in which to exhibit Romain Jerome’s creations: RJ stands for the non-traditional, the un-categorisable; the emotional element of watch design. Like modern art, #watchnerds seem to hate or love the brand in almost equal parts. I must admit to being in the latter camp, especially when it comes to their Octopus watch.