Giles Ellis is surrounded by people, which is no surprise, he is, after all, here at SalonQP to launch a new watch, the Beater. What is, perhaps, more surprising, is the number of these people who seem happy to remove the Schofields from their own wrists and to pass them around the crowd. It’s as if the Red Bar Crew had landed in Sloane Sq, but with fewer drinks. It’s all very friendly, and for Ellis, very pleasing: “they were doing my job for me, they had become de-facto Schofield ambassadors.“