There has been a marked increase in the popularity of “NATO”-style straps over the past year (whether true NATOs, half NATOs, Rhinos or any other variety). Where once these were only available from such veritable purveyors as Timefactors or Phoenix (who actually does produce NATO straps for our armed forces), these bands are now popping up in Urban Outfitters and J Crew. High end versions have been appearing all over the place, with prices of up to $200 for Shell Cordovan, or $145 for a one-piece leather NATO, and there have even been videos posted on Hodinkee describing how to wear them. But in all the excitement, many people may have missed a new offering from Tender, best known for making some of the best jeans on the planet, and one of my favourite brands (I even have a denim apron from them). I must declare an interest here – I have met William Kroll a number of times, and would consider him an acquaintance, but do not believe that this has influenced my thoughts unduly.