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Tag: Schofield Watch Company

Through a glass, darkly

Roger W Smith, photographed in 2013
Roger W Smith, photographed in 2013

There’s a lack of transparency in watchmaking. This isn’t news – the history of clock and watch production is littered with companies that use (or have used) partners, third parties, suppliers and agents to design, build, manufacture, power, cover or finish their pieces. Just look at the world of pocketwatches, where the point (and indeed location) of sale was often far more important than the movement within. However, even two hundred years on, in a world in which no information is secure, few of these relationships are disclosed, and many remain relatively unknown, even to the horological cognoscenti.

The Schofield Beater

Schofield Beaters at SalonQP
Schofield Beaters at SalonQP

Giles Ellis is surrounded by people, which is no surprise, he is, after all, here at SalonQP to launch a new watch, the Beater. What is, perhaps, more surprising, is the number of these people who seem happy to remove the Schofields from their own wrists and to pass them around the crowd. It’s as if the Red Bar Crew had landed in Sloane Sq, but with fewer drinks. It’s all very friendly, and for Ellis, very pleasing: “they were doing my job for me, they had become de-facto Schofield ambassadors.

Ellisian Fields

When I first met Giles Ellis (creator, owner, guru) and Matt Hopwood (designer, musician, collector of English love stories) at SalonQP almost three years ago, I was struck by two things: their beards. Actually, I was struck by their watches (the  Signalman) and their passion. Whether they were describing the angle of the chamfered case, the exact dimensions of the crown, or the aluminium cigar tube that they included as a gift for the first few buyers, it was all about the design – or rather, the integrity of the design. From the Signalman watch box to the highly embossed business cards, from the handmade strap changing tool to the height of the domed crystal, from the power reserve indicator to the use of zero at twelve, every element of the watches, straps and paraphernalia had been designed. Nothing had been left to chance.


There’s a brief moment, after the long rains, when the storms break. The sun claws its way through the blackness to throw dappled rays across the sky like a Sugimoto seascape. The darkness pierced; mottled shadows suddenly sharp; glass and steel record perfect reflections; everything glows.