It’s a question that has bothered Rolex owners for fifty years “Why doesn’t the coronet logo on the crown line up perpendicularly with the case?” Those of you who own watches with screw-down Twinlock crowns may have noticed that it’s basically pot luck whether the logo sits in its correct alignment. Maddening to some, unnoticed by many, it’s the kind of thing that Rolex owners debate from time to time on the strange recesses of the internet that we call watch forums.